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This is why we’ve created a feature called “Brand Colors” to help you define your principal logo color and consider different logo color combinations aligned to your brand voice and identity. The bulk of our users come from brands running the gamut of marketing to small businesses. Your chosen logo color scheme must be prominent, unique, and always used when representing your brand.

Moreover, a company’s logo and associated design elements need to be the pinnacle from which all other colors and color combinations are derived and used in association with your brand, in order to comply with the best user experience (UX) practice.įor example, if your logo color scheme uses light blue and light purple, customers will expect to see these colors (or other logo color combinations) throughout their user journey with your offering from web pages, printed collateral, social media posts, digital ads, etc. We did our homework to make sure each of these resources include HEX codes, especially a bonus one we included.Coming up with a set of brand colors, and even a singular logo color, is an essential part of the journey that every company needs to take on its way to developing a unique brand voice and identity. Whether you’re working in CMYK, RGB, or need LAB values, each of these resources provide a unique offering to help you focus more on your overall design and less on fighting drop-down menus. It’s all about working smarter, not harder, right? That’s why we put together this guide that’s filled with the best resources for all of your color needs. You can spend hours digging through different swatches, but that time can really add up and slow down production if you’re not careful. Here's how we make it easier.Īs a designer, it is a blessing and a curse to love colors as much as you do. ‍ Your color palette is the one piece of the project that ties all the loose ends together, but it doesn't have to be a battle to find the right colors to use. You want to see what color schemes other designers are actively using.You need to generate a swatch with a single color or photo.You like enhanced color generators that allow you to view palettes as gradients or see a palette’s luminance map.Your projects, such as websites or apps, require Accessibility options.This guide is going to change the game for your design process, especially if: